This is TrumpTV

Remember when people were concerned that after Donald Trump lost the election, he would start up a “news” channel?  Good times.  Instead, Trump won and we have a surplus of Trump TV.

You might think I’m referring to the Fox News Channel.  Granted, the ostensibly straight news side of Fox doesn’t totally shill for the President (my family’s biggest Trump fan now prefers the even more Trump-friendly Fox Business Network).  But when FNC’s biggest star was again being accused of being a little too fresh with the womenfolk, not unlike Trump, his old milkshake buddy volunteered his support.

But I was also thinking of Jonathan Mahler’s NYT Magazine piece, “CNN Had a Problem. Donald Trump Solved It.

The problem? “[A]n existential threat was looming. In a world where cable cutters were consuming their news in bite-size portions on their phones and streaming free video over the internet, how much longer would anyone be willing to pay for expensive cable packages? Real breaking-news events happened only every so often, and people lost interest in them quickly; more quickly than ever, in fact, now that there was so much else to distract them.”

The solution?  Donald J. Trump, Bringer of Ratings.  And after the election, “[w]hat [CNN Worldwide president Jeff] Zucker is creating now is a new kind of must-see TV — produced almost entirely in CNN’s studios — an unending loop of dramatic moments, conflicts and confrontations.”  Sound like anyone we know?

As Mahler notes, while at NBC, Zucker “helped usher in the age of reality TV, first with the gross-out show ‘Fear Factor’ and then with ‘The Apprentice’,” which of course starred Trump.

Zucker has brought that sensibility to CNN: “As Zucker sees it, his pro-Trump panelists are not just spokespeople for a worldview; they are ‘characters in a drama,’ members of CNN’s extended ensemble cast.  ‘Everybody says, “Oh, I can’t believe you have Jeffrey Lord or Kayleigh McEnany,” but you know what?’ Zucker told me with some satisfaction.  ‘They know who Jeffrey Lord and Kayleigh McEnany are.'”

Indeed, a recurring theme in Mahler’s longread is that “[i]t’s a symbiotic relationship that could only thrive in the world of television, where the borders between news and entertainment, and even fantasy and reality, have grown increasingly murky.”

For example, Mahler further notes that “Zucker is a big sports fan and from the early days of the campaign had spoken at editorial meetings about wanting to incorporate elements of ESPN’s programming into CNN’s election coverage.  ‘The idea that politics is sport is undeniable, and we understood that and approached it that way,’ he told me.  Toward that end, the network built ‘pregame’ sets outside debate halls with excited crowds in the background and created a temporary rooftop studio for the final weeks of the campaign with sweeping views of the White House and the Washington Monument.”

I have written at length about the ESPNization of political media and was inspired to do so by one of those pregame sets.  It’s a decline decades in the making, driven by economics as well as technology.  But the escalation is very much TrumpTV.

The relationship between Trump and Zucker may have soured for the moment, but you can easily imagine the make-up call in which one of them says, right out of the TV/movie cliche book: “You know, we’re not so different, you and I…”

While CNN may have been one of the worst offenders during the primaries, also recall CBS CEO Les Moonves from this period: “It may not be good for America, but it’s damn good for CBS.”  And post-election, BuzzFeed’s EIC Ben Smith has said “(Trump) has singlehandedly…postponed the collapse of a fair share of legacy media in an interesting way,” though this ignores that sites like his have reaped the clicks as well.

The surface politics of these outlets may oppose Trump, but now more than ever they share his ideology of enriching and empowering themselves by inflaming controversies and increasingly adopting his tabloid standards.  It’s all about the audience share.  In this regard, they all are — like Sean Hannity — Great Americans.

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Tucker’s Tomato Can Television

‘Member when righties laughed at lefties who went nuts for sharing videos of the format “WATCH [Lefty TV personality] DESTROY/EVISCERATE/SLAY [Righty politician or issue]”?  I ‘member.

And yet I see righties giving the same sort of treatment to similar clips from Fox’s Tucker Carlson Tonight.

The most recent virality involved Carlson taking on USA Today Deputy Editorial Editor David Mastio over an editorial noting that White House counselor Stephen Bannon and the Islamic State’s Abu Bakr al-Baghdadi share a belief in a “clash of civilizations between Islam and the West.”  That’s not quite right; Bannon stated in 2014 that “we are in an outright war against jihadist Islamic fascism.”  But USAT drew its conclusions (correct or not) based on the totality of Bannon’s comments about Islam, as noted in the editorial.

Carlson led off his segment with Mastio by means of a pop quiz:

Like Mr. Wurtzel, I tend to think “Bannon doesn’t behead journalists” comes across as damning the man with faint praise.

Carlson, however, does behead journalists, figuratively, and he draws quite an audience.  Beyond the social sharing, his ratings are yuge.

This should surprise no one.  Carlson knows the formula.  In the long history of cable news morphing into infotainment, when Jon Stewart famously compared CNN’s Crossfire to pro wrestling, Carlson was one of his direct targets.  (Carlson has claimed he never understood Stewart’s point.)

Of course, Tucker Carlson Tonight isn’t as scripted as the WWE.  But it’s not unlike watching a favored heavyweight boxer work his way toward a title belt by sparring with a series of tomato cans.

On Crossfire, Carlson had to tangle with seasoned pros like James Carville or Paul Begala nightly.  On Fox, virtually none of Carlson’s recent foils have nearly his experience in what passes for debate on television.  And as often as not they are: C-list writers for outlets like the Huffington Post, Elite Daily, and Teen Vogue; generally unknown writers like Mastio or Fortune’s Mathew Ingram; writers with, um, colorful histories like Kurt Eichenwald; and the occasional businessman, college student, or random crank.

Even against inexperienced guests with weak-to-outlandish arguments, Carlson resorted to a straw man argument versus Mastio, and guilt-by association with Teen Vogue’s Lauren Duca.

Carlson’s obviously a smart guy and just as obviously talented on camera.  But he risks re-enacting the moment in Gladiator where Maximus, after swiftly dispatching his vastly inferior opponents, bellows to the audience, “ARE YOU NOT ENTERTAINED!?”  Because they clearly were not.

And even if the crowd remains entertained, you might ask how lefties giggling over the Stewarts, Colberts, Olivers, and Bees worked out for them.  I can tell you from experience that junk food is tasty, but makes you flabby in excess.

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