Starting a Blog in 2017: Am I Crazy?

Yes, obviously. But I thought I would start with an explanation of the method behind the madness (and it is madness).

Most of my published work appears at The Federalist and they are good to me there.  So much so that I have been writing more than I was even when FDRLST launched.

The flip side to this is that when I write more often, a part of my brain subconsciously starts evaluating most everything I see and hear for the possibility that it could be a column.

Some of the ideas that result are too short, or need some extra element to become fodder for an entire column.

Other ideas are what I call “cold takes.”  Sites focused on the culture, politics or the media — like most news sites — depend on subjects having a certain amount of drama, conflict or emotional heft to draw readers.  Clickbait is the extreme version of this, but it’s tough to fault sites for more responsible attempts to draw an audience in a highly competitive environment.  “Cold takes” can be interesting, insofar as they tend to be contrarian.  Yet I realize wet blankets aren’t very marketable.

Still other ideas may relate to news (or an article or op-ed) that is time-sensitive, unlikely to make it through an editorial process before it becomes stale.  Relatedly, there may be pieces I would write but for the near-certainty (or even unforeseen eventuality) that someone else at FDRLST already has it covered.

Lastly, there are ideas that are too “bloggy.”  I may read something at FDRLST (or elsewhere) that inspires further thoughts or a critique.  But FDRLST is generally not set up to run pieces of that genre.  Most sites aren’t.  NRO has The Corner; I occasionally see it when Slate has a roundtable discussing a TV show or something.  IIRC, HotAir tried it years ago and it never really took.

But why a blog? Because when I have ideas in the above categories, they tend to linger and interfere with ideas that can be turned into columns.  The blog should help clear my mind.

Why not join Medium or TinyLetter?  In part because I’m the sort of nerd who likes having control over my platform if I’m primarily responsible for it.  I like selecting fonts and line-heights (Sad!).  The minimalist design here is intended to not only play well across devices, but also to remind me this site should not become my main jam.

Rather,  WHRPT will be where I store my demos, rehearsal tapes, B-sides and rarities.  There will probably be a flurry of items at first while I clear my backlog.  After that, my posts will probably be — as Cher Horowitz might say — sporadic.

Accordingly, if you’re intrigued and would like to receive this newsletter, you should subscribe in the sidebar.  At the very least, follow WHRPT on Twitter.  Given how quickly Twitter moves, subscribing is probably better; I don’t plan on clogging your inbox (after the first batch of posts, anyway).